I’m Head of User Experience & Optimisation at Virgin Atlantic.

Before I went ‘client side’ I worked with a range of brands. 



My background has been in design direction, building teams and supporting designers. Along the way I’ve been lucky enough to pick up a few awards, present to my peers and learn from some exceptionally bright individuals.

But I’m not done yet…

One day I will design the perfect car experience, I also harbour an ambition to re-shape the way design is taught, but not before I’ve created a digital product to aid beach cleaning.

I’m always happy to talk design and share ideas, so why not get in touch?

Martyn Reding on Twitter medium linkedin


Design leadership

Digital product design

Martyn Reding - Digital Product Design

Team Manager





Sorry about any ads down here 😦