I’m currently Head of UX at Virgin Atlantic.
Previously I worked ‘agency side’ on a range of brands. 



My background has largely been balancing two roles; ‘hands on’ Designer and Design Manager – building teams and supporting designers. Along the way I’ve been lucky enough to pick up a few awards, present to my peers and learn from some exceptionally bright individuals. But I’m far from done yet.

My fascination with learning means I harbour an ambition to help re-shape the way design is taught. I believe traditional branding models are broken, but they can be fixed by UCD thinking. One day I will design the perfect digital car experience (including voice assistance, contextual music suggestions, navigation and crash prevention).

I’m always happy to talk design and share ideas, so why not get in touch? ↓

Martyn Reding on Twitter medium linkedin


Design lead

Digital product design

Martyn Reding - Digital Product Design

Team Manager





Sorry about any ads down here 😦